When I first took over as CEO of a mid-sized advertising agency, I thought I needed to be the loudest person in every room. Years of watching charismatic executives work their magic had convinced me that success meant commanding attention, dominating conversations, and always having the answer. What I discovered instead was that my natural tendency to oscillate between engagement and reflection wasn’t a flaw to overcome but a professional advantage waiting to be leveraged.
Evidence suggests that individuals who balance introverted and extroverted qualities consistently outperform their more one-sided peers across industries. A 2013 study by University of Pennsylvania psychologist Adam Grant found that ambiverts generated 24% more revenue than introverts and 32% more than extroverts in call center sales roles. This wasn’t a small sample either, Grant tracked 340 employees over three months, and the pattern held consistent.

Understanding Your Ambiverted Nature
Ambiverts occupy the middle ground on the introversion-extroversion spectrum. Unlike individuals who consistently lean toward one extreme, ambiverts naturally shift between reserved listening and assertive engagement depending on context and energy levels. This flexibility isn’t inconsistency, it’s adaptive intelligence.
Three years into leading client presentations at my agency, I noticed a pattern in my most successful pitches. The wins didn’t come from the meetings where I channeled pure extroverted energy, pushing ideas and steering every moment. They came from sessions where I read the room carefully, knew when to present confidently, and when to pull back and let clients articulate their vision. That balance felt effortless because it aligned with how I naturally process information.
Ambiverts typically spend roughly equal time enjoying social interaction and valuing solitude. You might feel energized after facilitating a dynamic brainstorming session in the morning, then crave quiet analytical work that afternoon. Neither state feels forced, both feel authentic to who you are.
Your Professional Advantages
The workplace values ambiverts possess aren’t theoretical, they show up in measurable outcomes. Research from McGill University’s Karl Moore reveals that among C-suite executives, 40% identify as extroverts, 40% as introverts, and 20% as true ambiverts. Yet that smaller percentage often demonstrates exceptional effectiveness because they can draw from a broader behavioral repertoire.
Communication Flexibility
Your ability to modulate between listening and speaking gives you a unique advantage in negotiations and conflict resolution. When colleagues or clients present passionate viewpoints, you can match their energy without overwhelming them. When someone needs space to think through complex problems, you naturally provide that without discomfort.
During merger negotiations at my agency, this flexibility proved invaluable. Early discussions required enthusiastic vision-casting about combined capabilities. Later stages demanded careful listening as both sides worked through concerns about culture integration and operational details. Switching between these modes felt natural, while colleagues who maintained consistent high energy or reserved analysis struggled to adjust as contexts shifted.

Empathy Across Personality Types
Because you understand both the pull toward social connection and the need for independent processing, you can genuinely relate to colleagues across the personality spectrum. This builds trust faster than simply trying to mirror others’ behavior.
When managing teams that included deeply introverted developers and highly extroverted account managers, I could anticipate what each group needed to perform well. The developers appreciated that I understood their preference for written communication and uninterrupted work blocks. The account managers valued that I enjoyed strategizing face-to-face and celebrating wins together. Neither interaction felt like a performance because I genuinely experienced both needs myself.
Situational Intelligence
Your ability to read environmental cues and adjust accordingly surpasses what more fixed personality types can achieve. You notice when a meeting needs redirecting, when a client is ready to make decisions, and when your team needs encouragement versus space.
This situational awareness extends to career decisions. You can evaluate opportunities based on actual task requirements rather than broad assumptions about what “your type” should pursue. Careers that balance independent analysis with client interaction naturally suit ambiverted working styles, but you’re not limited to obvious choices.
Practical Strategies for Workplace Success
Structure Your Energy Flow
Unlike introverts who primarily need recovery time after social interaction, or extroverts who seek constant stimulation, ambiverts benefit from alternating between engagement modes. Design your schedule to honor this rhythm rather than fighting it.
Early in my career, I made the mistake of booking back-to-back client meetings all morning, assuming I could handle the social demand because I wasn’t a “typical introvert.” By 2pm, my decision-making deteriorated and creativity flatlined. Once I started alternating client-facing work with independent strategy sessions, productivity increased noticeably. Two client meetings, then 90 minutes of solo work on campaign development, then another meeting produced better results than trying to power through five consecutive presentations.
Build your daily rhythm around natural energy patterns. Many ambiverts find morning social interaction energizing, prefer focused independent work during afternoon energy dips, then can handle collaborative work again in late afternoon. Experiment to discover what timing works for your specific pattern.

Communicate Your Working Style
Managers and colleagues often misread ambiverted behavior as inconsistency. One week you’re driving collaborative brainstorming sessions, the next you’re requesting quiet focus time for strategic planning. Without context, this looks unpredictable.
I learned to proactively explain my working patterns to new team members. “I alternate between collaborative and independent work modes depending on project needs. If you see me deep in analysis with headphones on, that doesn’t mean I’m unavailable for urgent matters, just that I’m optimizing for different types of thinking.” This simple framing prevented colleagues from interpreting focused work periods as disengagement.
Share your preferences explicitly during project kickoffs. “For initial brainstorming, I find group discussion productive. For developing detailed strategy from those ideas, I work better independently. Then I’m eager to present refined concepts back to the team for feedback.” This sets clear expectations about when you’ll be collaborative versus when you need space.
Play to Both Strengths
Stop viewing your flexibility as a weakness requiring correction. The workplace needs people who can bridge between different working styles, facilitate communication across personality types, and adjust approach based on situation rather than rigid preference.
Seek roles that explicitly require this versatility. Project management, consulting, training, and strategic advisory positions often demand the exact combination of client-facing confidence and independent analytical depth that ambiverts naturally provide. You can credibly present to senior executives while also producing the detailed analysis those presentations require.
When I transitioned from creative director to agency CEO, the role required constant oscillation between inspiring the team through all-hands meetings and making difficult strategic decisions alone in my office. Purely extroverted leaders struggled with the solitary decision-making burden. Purely introverted leaders found the constant visible leadership exhausting. The ambiverted middle ground made both aspects feel manageable rather than draining.
Develop Your Listening Edge
Your natural ability to listen actively without discomfort gives you an edge that many extroverts lack. Customers, clients, and colleagues share more when they sense genuine attention rather than someone simply waiting for their turn to speak.
The difference shows up clearly in sales contexts. Grant’s research found that extremely extroverted salespeople often appeared overconfident and failed to address customer concerns because they dominated conversations. Ambiverts generated higher revenue by balancing assertive pitching with genuine curiosity about customer needs.
Practice deliberately shifting into listening mode even when your energy leans toward speaking. During client discovery sessions, I trained myself to ask three follow-up questions before offering solutions. This discipline caught insights I would have missed if I’d jumped straight into selling our capabilities. Often, clients revealed their actual concerns only after they felt truly heard.

Navigating Common Challenges
Avoiding Overadaptation
Your flexibility can become a trap if you constantly adjust to meet others’ expectations rather than honoring your genuine needs. Overadaptation leads to burnout when you spend weeks performing high energy when you need recovery time, or forcing yourself into extended isolation when you’re craving interaction.
Watch for signs you’re overextending. If you dread opening your calendar, feel resentful about commitments you normally enjoy, or notice declining work quality, you’ve probably pushed too far in one direction. Ambiverts need both modes, not endless flexibility in service of external demands.
During our agency’s busiest season, I once scheduled eight straight weeks of back-to-back client presentations because “I could handle it better than our more introverted account leads.” By week six, I was making uncharacteristically poor judgment calls and snapping at colleagues. The recovery took longer than if I’d simply built in regular independent work sessions throughout that period.
Managing Misperceptions
Some colleagues may interpret your varying energy levels as mood swings or unreliability. The account manager who knows you as the enthusiastic presence in client meetings might feel confused when you decline happy hour invitations. The developer who values your quiet focus during sprint planning might wonder if something’s wrong when you’re animated in retrospectives.
Address this directly rather than hoping people figure it out. “I find I’m most effective when I alternate between collaborative and independent work. Some days I’m energized by group discussion, other times I need focused solo time to produce my best thinking. Both modes are me operating at full capacity, just optimized for different tasks.”
Resisting Pressure to Choose
Workplace culture often pushes for clear categorization. Leadership development programs emphasize “finding your authentic leadership style.” Career coaches encourage “leaning into your strengths.” Well-meaning managers suggest “being more consistent.”
Resist the pressure to artificially commit to one side of your personality. Your value comes precisely from not being locked into a single mode. When teams need someone who can facilitate difficult conversations, your ability to create both energy and space serves everyone better than unwavering consistency would.
The most effective response I found to “Which are you really, introverted or extroverted?” was simply: “I’m both, depending on what the situation requires and where my energy sits. That flexibility is how I add value.” Stop apologizing for what makes you effective.

Career Applications
Finding the Right Fit
Look for positions that require both independent expertise and collaborative application. Consulting roles demand deep analytical skills plus client-facing presentation capabilities. Product management requires understanding user needs through research and interviews, then synthesizing insights into strategy during cross-functional meetings. Financial advisory combines technical analysis with relationship building.
During career transitions, I evaluated opportunities based on daily task variety rather than job titles. A role labeled “Director of Strategy” sounded prestigious but involved 90% solitary analysis, which would have left my collaborative needs unmet. A “Client Partnership Lead” position offered the mix I needed: relationship building with existing clients, strategic problem-solving, and presenting recommendations to their leadership teams.
Negotiating Work Arrangements
Ambiverts often thrive in hybrid work environments that offer both collaborative office days and focused remote days. Push for schedules that honor your need for variety rather than rigid five-days-in-office or permanent remote setups.
When negotiating my last role, I specifically requested flexibility to structure my week around project demands rather than arbitrary office presence requirements. Client-heavy weeks meant more office time for spontaneous collaboration and visible leadership. Strategy development weeks meant more remote focus time. This arrangement produced better work than forcing consistency for its own sake.
Building Your Network
Your ability to connect with different personality types makes networking more effective than for colleagues who only relate to similar individuals. You can have substantive one-on-one conversations with introverted colleagues over coffee, then hold your own in large industry events where extroverts dominate.
Rather than forcing yourself into high-volume networking events, build a balanced approach. Attend select large conferences where you can identify specific people worth connecting with, then follow up through quieter channels like email or small group lunches. Your genuine comfort with both modes reads as authentic rather than strategic maneuvering.
Leading as an Ambivert
Ambiverted leadership challenges conventional assumptions about what effective leadership looks like. You don’t need to perform constant high-visibility confidence, nor do you need to lead primarily through quiet competence. Your effectiveness comes from knowing which approach serves your team in each situation.
During crisis management at my agency, I found myself naturally shifting between visible reassurance for anxious staff and careful private analysis of our actual situation. Public team meetings required projecting confidence about our path forward. Strategy sessions with senior leadership demanded honest assessment of challenges without sugar-coating. Both were authentic expressions of my leadership, just calibrated to different audiences and purposes.
Your team benefits from a leader who models adaptive behavior. When you visibly adjust your approach based on context, you give permission for team members to do the same rather than forcing themselves into ill-fitting leadership stereotypes. The introverted engineer sees that thoughtful analysis has value. The extroverted designer sees that energetic idea generation matters. Both recognize that effectiveness comes from reading situations accurately, not performing a single mode consistently.
The Competitive Advantage
What I’ve come to understand after decades in leadership roles is that ambiverted professionals possess a competitive advantage that’s becoming more valuable as work grows more complex. Projects increasingly require both deep independent expertise and strong collaborative skills. Teams need people who can facilitate communication across different working styles. Organizations require leaders who can read situations and adjust rather than applying a single approach regardless of context.
Your flexibility isn’t a weakness requiring correction through personality assessments and development plans. It’s precisely the versatility that allows you to perform effectively across situations where more rigid personality types struggle. The key is recognizing this advantage and structuring your work to leverage it rather than fighting against your natural patterns.
Stop apologizing for being “hard to read” or “sometimes social, sometimes reserved.” Start recognizing that your ability to genuinely operate in both modes creates opportunities that colleagues locked into one extreme can’t access. The future of work rewards adaptability over consistency, empathy over dominance, and situational intelligence over rigid adherence to personality type.
Your ambiverted nature isn’t something to overcome. It’s something to understand, honor, and leverage for the professional advantage it genuinely provides.
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About the Author
Keith Lacy is an introvert who’s learned to embrace his true self later in life. With a background in marketing and a successful career in media and advertising, Keith has worked with some of the world’s biggest brands. As a senior leader in the industry, he has built a wealth of knowledge in marketing strategy. Now, he’s on a mission to educate both introverts and extroverts about the power of introversion and how understanding this personality trait can unlock new levels of productivity, self-awareness, and success.
