ISTJ Paradox: Why Rule Followers Break Everything
Somewhere around my fifteenth year in advertising, I noticed something peculiar about my most reliable team members. The people who…
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ISFJ Paradoxes: Selfless People Who Secretly Resent
She brought homemade cookies to every office birthday celebration. She remembered everyone’s coffee orders. She volunteered for the projects nobody…
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ISTJ Dark Side: 7 Traits That Push People Away (Unknowingly)
Everyone talks about ISTJs as reliable pillars of strength, the people who keep organizations running and commitments honored. What fewer…
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How to Tell If You’re an ISFJ: The Quiet Giveaways
Someone once told me I was the person everyone came to when they needed something handled quietly and completely. At…
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How to Tell If You’re an ISTJ: Pattern Recognition
Patterns reveal everything about how we process the world. Some people notice when a meeting runs three minutes longer than…
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Sensing vs Intuition: Why It Matters for Introverts
Something clicked for me during a strategy meeting early in my advertising career. While my colleagues generated ideas by bouncing…
