ESFJ Consul: Why They Need People So Much
How do you build a career around being everyone’s emotional anchor? For those with the ESFJ personality type, this question…
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INFJ Advocate: What Makes Them Really Rare
After two decades of leading agency teams and working with diverse personalities across Fortune 500 accounts, I eventually realized something…
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ISTJ Logistician: Why They Actually Matter Most
Everyone said project management was about rallying teams and inspiring action. They were wrong. After running operations for a Fortune…
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E vs I in Myers-Briggs: Extraversion vs Introversion Explained
Forty-seven percent of the general population leans toward the I preference, yet in UK senior leadership positions, that number drops…
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Mistyped MBTI: How Cognitive Functions Reveal Your True Type
During a leadership training session years ago, one of my direct reports mentioned she’d recently discovered she wasn’t an ENFP…
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Are INFJs Becoming Less Rare: Trends in Personality Testing
When I first took the Myers-Briggs personality assessment during my early marketing career, I tested as INTJ. Three years later,…
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Finding INFJs: Why We’re So Hard to Spot
Three years into running a marketing agency, I sat in a board meeting watching fifteen people debate the color of…
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Why Are INFJs So Rare: Genetic and Environmental Factors
I remember the first time someone told me I was “rare.” Not in a complimentary way, but in the uncomfortable…
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MBTI Rarity: What Your Type’s Ranking Really Means
I spent years managing teams filled with every personality type imaginable. In my advertising agency, I watched how some people…
