ISTJ Crisis PR: Why Structure Saves Reputations
Three executives sat frozen in the conference room. The data breach had gone public two hours ago. Customers were angry….
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ESTP Crisis PR: How Emergency Comms Really Work
The notification came through at 4:47 AM. Product recall. Social media firestorm. Executive team in panic mode. As an ESTP…
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INFJ Crisis PR: Why Empathy Actually Saves Companies
Your organization faces a public scandal at 3 AM. Social media erupts. Reporters demand statements. Executives panic. As an INFJ…
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ISTJ PR Crisis: What Actually Works in Chaos?
The executive director just texted: “We need a statement. Now.” Your organization’s policy violation hit social media three hours ago….
